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Has cane furniture sales slowed with the down turn?
Part three.
As we have been discussing in previous articles, as to how the credit crunch may have effected the sales of cane furniture, not just in the united kingdom but around the world, has has there been price increases on the world furniture markets not just in cane but also in other products that are imported from over seas.
At Cane Direct we are not to badly off because we bought our stock more than twelve months ago, so we are able to hold our prices at the current time, but smaller companies who didn’t do this may well have to put there prices up, which in this climate is not a good idea, but they may have little choice, the knock on effect of this will cause them major problems, because they will not be as competitive as companies like Cane Direct. The other option open to them, is not to have a price increase so that they can still turn stock over, the big problem with this is that they must take a reduction in their margins, this can have a terrible long term effect. Normally this route of action can only end in one way, and that is the lost of jobs, with in there company, because some how they must try to get back the loss of margin and the only way to do this is by cutting your over heads or selling more furniture, the idea of selling more furniture in a recession is a bit of a tall order.
At Cane Direct we do not have this problem because we bought well in advance and can offer our customers cane furniture, at a great price with out putting any jobs at risk.
